We are looking for a marketing professional to manage Advanced Product Marketing for select vehicles and technologies providing consumer insights for future products and services, analyzing markets, and assessing opportunities. The work includes collaborating internally with consumer marketing, product development, program management, and finance team members. The work also involves coordinating input from internal marketing personnel in global regions.
Provide global marketing voice-of-customer input (customer insights) into vehicle and technology programs that will launch in 3-5 years (advanced products and services)
Work with Market Research organization to identify research efforts for new products
Develop profiles of target customers; present customer insights and papers for approval to management
Conduct studies to assess customer opportunity for new product entries
Identify automotive technology customer wants and priorities
Transition consumer understanding and product priorities to downstream Marketing organizations
Job Requirements: Basic Qualifications:
5+ years of work experience in brand positioning or marketing strategy
2+ years of experience using MS Office Excel and PowerPoint
MBA a plus
Strong analytical abilities to collect data from multiple sources and interpret it for consumer insights & strategic application
Strategic & Creative thinking - ability to synthesize ambiguous concepts into a cohesive, actionable strategy
Self-starter capable of operating independently and adapting to dynamic needs
Project management skills; ability to handle multiple tasks and manage deadlines
Strong communication, facilitation, interpersonal skills and ability to work across variety of functional areas/skill teams
Market research experience as part of marketing strategy and positioning work preferred
Experience with automotive industry data
Knowledge of emerging technologies and connectivity
Familiarity with automotive role in the ‘internet of things’ and ‘smart vehicles’
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.