Job Description Position Description/Overview: We are looking for a market research professional to provide customer insight to guide a wide range of future product and strategic innovation initiatives. You will work with a variety of internal Ford teams including clients from advanced product marketing, exterior and interior design, user experience design, and other areas. Additionally the work will require collaboration with purchasing, finance, and external market research suppliers.
The Strategic Research Project Manager will: • Collaborate with partners across the enterprise to gather data on trends, technologies, and other inputs relevant to the creation of customer-centric user experiences. • Manage the planning, design, execution, analysis, and reporting of contextual UX product research events via creating field guides, conducting or participating in ethnographic fieldwork, creating reports, and other research instruments to meet company standards. • Coordinate with global research partners to plan and execute multi-regional market research events. • Liaise and interface with key internal clients to ensure their research requirements are met. • Prepare Project Statement of Work and Research Plan Discussion Agreement Forms for projects. • Manage research supplier staff on-site during research engagements to ensure project quality, design and analytics are aligned with business objectives and company standards. • Electronically distribute reports and presentations. Publish final reports and presentations to the GCI Knowledge Management System. • Handle all quote evaluation, billing and procurement responsibilities for individual projects. • Represent research team through attendance and/or presentation of research results in Product Development meeting forums.
Bachelor’s degree in Business Administration, Marketing, Design (Transportation, Interaction, Experience, etc.) OR Social Science (e.g. Anthropology, Sociology, Psychology, etc.)
5+ years of experience in ethnographic research
2+ years of experience with design thinking OR user experience (UX) projects
7+ years of experience in ethnographically-based Product Research with experience with all aspects of the contextually-based research, UX, and design thinking process – both qualitative and quantitative
Experience in Advertising Planning, Archetype or Metaphor research a plus
Automotive or manufacturing experience strongly preferred
Working knowledge of UX design models (experiences, pain points, passion points, jobs-to-be-done)
Working knowledge of market research principles sampling, methods, analysis
Excellent communication skills (both oral and written) with an ability to translate and communicate analytical research findings into actionable insights
Proven capability to think systemically, strategically and analytically while executing decisively
Ability to integrate data and findings from other areas and present a holistic view of a position
Strong interpersonal, team building, and negotiating skills with a can-do attitude and an ability to work well with internal Ford clients
Strong project leadership and coordination abilities
Direct market research experience
Ability to multitask and handle multiple assignments at the same time
Ability to work and manage cross-culturally
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.