FSM Product Marketing Lead: North America Digital Services – Data

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FSM Product Marketing Lead: North America Digital Services – Data
Palo Alto

Job Description
We are seeking a Product Marketing Lead to help build our data commercialization and monetization strategy, develop business and marketing requirements, and grow revenue within North America. You will be responsible for developing and maintaining the strategy and roadmap for our data digital services products in NA, and take products from ideation to product launch. Data products and distribution include, but are not limited to APIs, data marketplaces, algorithms, tools, services, and capabilities that generate revenue. You will have intimate regional knowledge of regulatory/privacy requirements, operational requirements, needs, and nuances within given markets or countries that may vary from the global data monetization strategy.

You will partner with the in-region Ford Smart Mobility strategy teams to understand the market fit for the solutions that we are defining, and to develop business and marketing requirements for the solutions. You’ll work closely with the product owners/managers on the data services strategy, developing and maintaining the product roadmap, ensuring the product is built according to the marketing requirements, incorporating agile principles, and manage the overall P&L for the product. You’ll help take a product from the earliest strategy sessions of ideation all the way to successful market adoption. You’ll collaborate together with industry leaders, multiple business units across the organization, and product owners to clearly articulate the high-level requirements, features, and benefits to the market.

The successful candidate will also be charged with conducting market analysis, developing demand generation programs, assisting with go-to-market strategies, selling, working alongside the regional marketing leads to reach the target audience for each product, and generating increase in revenue and market share. Willing to travel 50%

Minimum Requirements:
  • Master’s degree in in Business, Data Science and Analytics, Computer Science, or Finance
  • 15+ years of data or software product marketing experience with at least 8 years’ experience in the data monetization/brokerage domain, with focus on strategy and distribution for large consumer base
Preferred Qualifications:
  • PhD in Business, Data Science and Analytics, Computer Science, or Finance
  • Outstanding organizational skills, as well as strong verbal and written communication skills
  • Detail oriented - demonstrated capability and experience in project tracking, gathering, analyzing and tracking data
  • Responsible and managed C-Suite projects
  • Adaptability to a rapidly changing environment and rapidly growing team
  • Ability to work across multiple tasks simultaneously
  • Ability to manage multiple stakeholders and to recommend and implement informed choices
  • Proven ability to work independently, proactively and efficiently within established guidelines and procedures
  • Experience in Agile software implementation
  • Inherently curious and believe in the power of data to drive decisions
  • Experience in data management and data quality pipelines is an added advantage.
  • Self-driven with the ability to work in a self-guided manner
  • Strong attention to detail and delivery track record.
  • Excellent communication, presentation (both oral and written) and influencing skills
  • Experience using MS Word, Excel, Access, Power Point, and Visio
  • Proven experience with business and technical requirements analysis, elicitation, modeling, verification, and methodology development
  • Ability to effectively prioritize and execute tasks in a high-pressure environment
  • Understanding of data science and data monetization business models
  • Understanding of requirements gathering for agile software development
  • Managed multi-million US dollar software implementation projects
  • Managed multi-national teams
  • Hands-on design thinking or user design experience
  • Delivered / Marketed software services for large enterprise customers
  • Proven experience working in-market, and a demonstrated knowledge of data regulatory and privacy laws
  • Expert understanding of digital services and how to monetize them
  • Bachelor’s in business or marketing
  • Very strong oral and written communication skills
  • Very strong analytical skills
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.