Position Description/Overview The Social Media Marketing Lead will serve as the authority on social media marketing best practices, new and relevant social platforms and tying social campaigns back to business goals. This position requires a creative, strategic thinker who can apply marketing best practices to campaigns in a fast-paced environment. Core aspects of this position include working with internal and external teams, managing partnerships, advising on industry best practices, developing and implementing social media strategies, and working with our social media marketing teams around the world.
Lead social media as the subject matter expert and demonstrate understanding of new avenues for testing, keeping a pulse on the social media channel overall
Create, collaborate and communicate on social channel strategies, including goal setting, current platform trends and future platform exploration
Create, communicate and drive forward the vision of social media for the company
Provide leadership to a team of social media marketers, building and executing on many campaigns at one time. Equip and empower the team with knowledge, context and support to set them up for success
Oversee tactical execution of social communications across the team, including the development of analytics to tie social campaigns back to business goals including revenue metrics
Job Requirements: Basic Qualifications:
High School Diploma or equivalent required
4+ year of progressive digital marketing experience at a Global Brand
4+ years of managing digital marketing direct and indirect reports
Strong consumer understanding skills, ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers
Demonstrated track record of delivering multifaceted digitally driven campaigns from strategy through execution
Demonstrated track record of leveraging data driven research/analysis to drive strategic direction and optimization
Communications planning and execution or brand marketing
Must have a desire and passion to find new ways to reach and interact with customers
Strong technical acumen and ability to use technology to deliver customer communications
Strong understanding of social media platforms
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.